THAT GUY!

I just started reading a book by Scott Ginsberg "That Nametag Guy" called "How to be That Guy". Scott is going to be in Pittsburgh on February 6 as the keynote speaker for our local International Networking Day event. If you aren't aware of International Networking Day, visit the links in this blog entry and come out of your cave!

Chapter 43 in this book starts off with "What have you done today to market YOU?" Your word of mouth button needs to be "on" 24/7 (okay, except for sleep ... but you get the idea). Marketing needs to happen every day not just when it's convenient or when it's easy. This guy Scott Ginsberg marketed himself every day by making a commitment to wear a name tag every day for the rest of his life ... even at his parent's dinner table!! He created his identity and from there a very lucritive enterprise.

What are you doing to market yourself daily? Have you created a word of mouth message so simple that people are sharing it every day? Are you creating clients or FANs? Are you creating an identity to be That Guy (or Girl)?

Read the book. Trust me ... if I'm reading it, it's worth it. You will never quite look at yourself in the mirror the same again. And if you're in Pittsburgh on February 6th, seek out Scott at the International Networking Day event!