Make it EASY!

This past Saturday, I attended a wonderful presentation hosted by the National Speakers Association, Pittsburgh Chapter. The topic was "Book More Business" by Lois Creamer. Of the many things I took away from that session, one thing deserves a spotlight today ... "make it easy for people to buy your products or services".

Lois told a great story about how her last experience of purchasing a car was really challenging. Imagine that?! The car saleman just wasn't willing to tell her the actual price of the car. He wanted her to "guess what it was". Now, you and I both know this sales strategy ... and so did Lois. So, she walked away, saying "when you find out the price, call me". As the salesman chased after her, she drove away. In no time, the salesman called her with a price ... a price she liked enough to make the purchase.

It didn't need to be that hard. She was in front of him, ready to buy, with cash in hand!!

In order for your referral marketing system to work ... it's your job to make it easy for people to refer you! If it's too cumbersome, too complicated, or requires too much work ... it simply won't happen. Let's face it. No matter the good intentions of your referral source, they have their own business to tend to and if it's not easy, it just won't get done. Or at least not as often as you might like.

So, how referable are you? Do you make it easy? When's the last time you checked with your referral sources to see just how easy you are to refer? How can you simplify it even further?