One way to seriously enhance your referability is to fill a need. Think about the kind of customer you want. What are they complaining about? What are their biggest issues that you can help solve? How can you make it easy for people to do business with you?Case in point. My dog is well into her senior years at age 14. She's a big girl at 90 lbs and it's really difficult to get her into the truck to go to the vet. And, the truck is not that comfortable for her anymore with her older hips. So, enter the Vet to Pet business. I found a local vet that makes house calls. He is able to perform most basic components of the health exam right in your home ... blood samples, shots, etc. The dog is more comfortable all around. And, with his portable scale, he could even weigh her. The guy's business exploded by word of mouth! Why? Because he filled a need. Think about all the elderly pets like mine. Think of all the elderly people who can't get their pet to the vet.
This guy is very referable! He made it easy for people to refer him because he filled a niche. I haven't found anyone like him yet in this area.
What problem can you solve that no one is paying attention to right now? What niche could you fill? Imagine how this could enhance your referability!
1 comment:
Great point Michelle. So many times we chase the competition or chase our own tail trying to one up someone. This will take some thought as to what I can do for others that is not being done now.
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