When's the last time someone said to you, "it's all your fault!"Well, this time, they're right! Especially when it comes to referral marketing. In referral marketing, if you're not getting the referrals you would like, guess what? It's all your fault!
There's a hard lesson to be learned here. However, you don't always need to view that phrase from the negative side of it.
Consider this ... if you're getting all the referrals that you could possibly want, most likely, it's because you're doing something right. Hopefully, you know what that is so you can continue to do it and get the results that you have come to expect. If you don't, you can rest assured that when your train reaches the station, the ride will end.
Believe it or not, it IS possible to create a referral system in order for you to be able to predict where and when your referrals will come to you. That's a good thing ... and it's all your fault for implementing a referral marketing system that works! Tracking this system will help to ensure that your train ride will continue on to lands of prosperity.
How are your referrals (or lack thereof) "all your fault"?
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