FOCUS!

This afternoon, I attended a networking luncheon hosted by the Pittsburgh chapter of PICPA (Pennsylvania Institute of Certified Public Accountants). The topic was "Breakthrough Thinking: How to Get Out of a Rut" by Maureen Murray of Maureen Murray Associates. One of the things Maureen spoke about was optimism as a "universal truth". She said, "what you focus on, you get more of!"

That seems to be the theme of my week. Yesterday, a friend gave me a book entitled, "Think and Grow Rich" that really encompasses the same premise.

FOCUS ... some might say it's easier said than done in our crazy, hectic, task oriented worlds. Regardless of how difficult it is ... it's true ... what you focus on, you indeed get more of. When it comes to referral marketing, it's very true.

If you focus on a target market ... you get more of the right kind of referral.
If you focus on specific referral partners ... referrals increase on both sides.
If you focus on where you spend your time ... you get more time back into your schedule.
If you focus on your referral goals ... you meet them.
If you focus on helping other people first ... they will in turn help you ten fold.

Focus ... if you start today, it will all become clear.

What have you focused on and gotten more of in the process?