I read these statistics from an article in the September 2006 Agent's Sales Journal entitled, "No More Cold Calls, How to Generate More Referrals" by Joanne Black. You can understand why someone forwarded me this publication.63% of salespeople say IT is what they most dislike about their jobs ...
91% of consumers never respond to IT ...
71% of consumers find IT annoying ...
88% of buyers will have nothing to do with IT ...
(sorry, I don't know the source of these statistics)
What is "IT"? A COLD CALL.
I just don't understand why people still insist on annoying 71% of their potential buyers!
I suspect the very same people who are asking their sales people to make cold calls most likely fall into the statistics mentioned above.
If you haven't heard ... generating business by referrals is a better way of doing business that shortens the sales cycle, increases your credibility, builds stronger business relationships, and increases your profitability. If you still doubt the possibilities, check out the programs offered by Referral Institute!
Why would anyone waste their time doing anything else?
No comments:
Post a Comment