Happy Halloween!This is one of my favorite days of the year. The day when all spirits held within us come alive and manifest themselves in odd, strange, and sometimes very creative costumes. It's also a time when creative minds stretch the boundaries of the ordinary pumpkin and bring it to life. Halloween also brings with it the ghost stories that send chills down your spine and triggers your imagination to make you look over your shoulder, not once, but twice! What I like most about Halloween is the creativity!
How creative are you when it comes to helping your referral sources understand your target market? Are you walking around with a plain brown bag over your head? If you are, you can't see out very well and your referral partners can't see in. They are clueless as to how to refer you most effectively. If you want your business to reflect more than just a plain brown bag, express your creativity. Tell your own ghost stories! You know ... the horror stories that your clients were experiencing before you came to their rescue. Be sure to include all the gory details ... all the pain and suffering ... and of course, the happy ending.
Sharing these kinds of stories with your referral partners will help them understand how you can help other people. Stories make it real. Stories make it memorable. Stories lead to more referrals!
What's your best "ghost" story?
No comments:
Post a Comment