Yesterday, my fortune cookie read: “Do your work with your whole heart, and you will succeed.”
To me, this means if you are truly passionate about your work, you will succeed. In word of mouth marketing, passion is essential for your success. Do you find yourself gravitating towards passionate people? I do. Would you refer someone to your best client if that person has a "ho hum" attitude about what they do? I don't. And, I suspect you won't either.
It's simple. If you're passionate about what you do, that passion needs to come out in your word of mouth message. If you effectively express your passion, other people will be inspired to share your message. If you’re not passionate about what you do … the bottom line is, no one else will be either and your message will not go very far. In word of mouth marketing, that could be disasterous.
Are you passionate about your work? How do you express that passion in your word of mouth message?
By the way ... the lucky numbers were 15, 34, 22, 27, 19, and 7 ... GO FOR IT!
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