Friday, May 04, 2007

Sieze the Referral!

Most of us have heard the phrase, "Carpe Diem" or "Sieze the Day". I'm suggesting that you do exactly that when it comes to generating referral business. Pick a day, any day and sieze the day! Here's an exercise to try on that day:
How many times do you talk to people in one day? Seriously ... how many? 20 ... 30 ... 35 ... more?


How many of these people know that you're looking for business?


Imagine if in one day, you said these words to absolutely every person you spoke to:

"I'm expanding my business and I need your help. Who do you know who ... __"

Of course, you have to fill in the rest of the statement with something very specific like:

Who do you know who rents an apartment and just had a baby.
Who do you know who is planning to relocate their business.
Who do you know who just hired new sales reps.

This one statement that you see here has been proven to generate referrals. Give it a try!

Sieze the referral!!






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