One of the easiest way to increase your referability is to clearly identify your unique selling position. Some people also call it "unique selling proposition". Whatever the term, it basically means that which your competitors cannot say about themselves.
When people know your unique selling position, it helps them to be able to explain to prospects what makes you so special and why they should be working with you instead of your competition.
Imagine if this unique selling position could open up an opportunity for you to literally collaborate with a competitor! Do you think it's possible? Absolutely!
Consider this example:
Someone helped me recently to create an opportunity to collaborate with the Butler County Community College. BCCC currently offers CPE credit courses for CPAs. So do I. Some might consider us competitors. However, BCCC was looking for more creative CPE courses for CPAs and that lead me to an opportunity for collaboration. BCCC and I have begun discussions on how we can collaborate to better serve CPAs in our region.
Do you have competitors that could provide opportunities for collaboration?
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