The Spring Thaw

The spring thaw has begun to hit the Pittsburgh area. The ground is mushy, the streams are raging, and the mudslides have begun down the slopes of our hilly terrain.

A familiar casualty of the spring thaw is often a fallen tree. Typically, it's a tree that has lost its footing. The roots have become shallow from years of mother nature's abuse and are now fully exposed as the tree is laying on its side. The main support system of the tree (the root structure) has been compromised by the elements.

In referral marketing, we too need a strong support structure in order to thrive. Our support structure provides us with knowledge, insight, guidance, advice, friendship, emotional support, and of course, referrals. Imagine what your business would look like without this support structure? Like the tree, your business would most likely lose its footing.

What are you doing to ensure that your support structure remains in tact?
How are you securing the foundation of your referral business?

Who are the roots to your referral marketing system?

As you look out your window and watch the spring thaw change the landscape, take some time to consider your roots and how you can protect them from the elements.