Too Much of a Good Thing!

Do you believe in the old adage that you could have "too much of a good thing"? I do.

Excess can sometimes lead to abuse. Let's consider a few examples:

1. Signage

There's a definate need for signage. They give us direction, information and sometimes prevent us from harm. While we know and appreciate the need for signs, too many signs can contribute to "sign pollution". Neighborhoods can become unsightly, they can obstruct our views of nature, and they can even cause harm by impeding our visibility at intersections.

2. Business Cards

Again, there's a definate need for business cards. Business cards are the smallest marketing billboard for our business. They provide others with important information on how to stay in contact with us. However, "collecting" business cards at networking events is too much of a good thing!

When someone has collected too much of a good thing (business cards), they end up in the trash, in a drawer, or even worse ... the unsuspecting person on the card ends up on someone's distribution list! If you're that unsuspecting person, before you know it, you begin getting SPAM and junk mail from card collectors at networking events.

Think about it ... collecting business cards at a networking event gives you too much of a good thing. Without a relationship attached to that card ... all it is, is a piece of paper with ink on it!