There seems to be so much change in the air right now that if I wasn't watching the snow fly, I'd think it was Spring! So many people around me are making changes in their careers. Becky started a new business, Lorraine moved to a new real estate office, Jim moved to a new mortgage office, and Linda started to work for me. All of these changes are GOOD! Especially, Linda working for ME! :-)For most people, change causes anxiety. There are new things to learn, new people to meet and associate with, new routines to develop, and new habits to form. Change can also be a very good thing. It can rejuvenate your life ... I'm watching this happen to my friend Becky right now! Change can be exciting, exhilarating, challenging and very enjoyable. It can breathe new life into your days.
How can this kind of change impact your referral marketing plan?
If change has happened to your referral partner, sometimes the change can be great! Becky's new business will allow her to refer me much more often and me the same for her! Even though Becky and I have known each other for five years, now that she has a new business, we'll need to meet frequently in order for us to learn how best to refer each other with this new focus.
Sometimes, a change with a referral partner might push them outside the realm of being a good referral partner, because their focus now might take them away from your target market. If that happens, it could impact your relationship since you might not spend as much time together.
No doubt, you'll experience change with your referral partners. Be ready for it!
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