I'm a big Steeler fan! I enjoy watching football games, especially when it comes to the playoffs. In the playoffs, everything is magnified! The teams have tried to perfect their game plans all throughout the season, knowing that even the simplest of mistakes could cost them the game in the playoffs ... because, yes, everything is magnified!This year, the playoff games were filled with magnified mistakes, missed opportunities, and consequently huge upsets! Even the Patriots had to fight to stay in it! Somehow, Tom Brady managed to overcome 3 interceptions to win the AFC championship. Now ... please don't get me wrong ... I am NOT a Patriots fan. I can't stand the Patriots. However, I will give them credit for one thing ... they make adjustments to their game plan along the way. This helps them to win games. They're flexible and smart enough to know when something is not working and they change it. Most teams aren't willing to abandon their game plan ... and if they do, it's often too late.
Don't fall into the same trap as those teams that never got close to the playoffs this year. If something about your referral marketing game plan isn't working ... make an adjustment! And, make it now! If your referral partner keeps cancelling your meetings, make an adjustment. If your message is confusing, change it. If your commercials at your networking group aren't motivating people to act, be more creative.
Do it now ... you don't want to fall short of your own super bowl dreams!
Go Giants!!
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