Tuesday, January 29, 2008

Referral Marketing: Six Degrees Scam!

The February 2008 issue of Discover Magazine contains an article called, "If There's Really Only Six Degrees (of Separation) Between Us and Osama bin Laden, Why Can't We Find Him?" It's all about how when Stanley Milgram reported the findings of his famous "small world" study, he neglected to report all the facts!

Milgram's own study actually showed that only a very small percentage of the population, 29% at best, are actually separated by six degrees ... not the entire planet as we have all been led to believe. The most interesting thing about this article, is that it is exactly what my soon to be released book is based upon!!

My co-author, Dr. Ivan Misner and me, believe that it takes training, practice, and commitment to the process of networking in order to actually be in that special 29% of the population who can claim to be separated by only six degrees to anyone else in the world. It's not so much a matter of if we are connected as it is a matter of how well we can motivate someone else to actually connect us.

Next week, I will make a presentation in which I turn the six degrees of separation theory upside down, based on Milgram's own information. Pittsburgh's International Networking Day event is on February 5th from 3-7pm at the Radisson Hotel in GreenTree. There's still time to register! Join us for a unique look at this sociological study that has influenced our lives for so many years. And, you'll walk away with an un-edited sneak preview of the soon to be released book, "The 29% Solution"!

Hope to see you there!

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