Music ... painting ... sculpture ... print ... etc. ... all forms of ART.Wikipedia says this about "art" ...
"It has been defined as a vehicle for the expression or communication of emotions and ideas, a means for exploring and appreciating formal elements for their own sake, and as mimesis or representation. Leo Tolstoy identified art as a use of indirect means to communicate from one person to another. Benedetto Croce and R.G. Collingwood advanced the idealist view that art expresses emotions, and that the work of art therefore essentially exists in the mind of the creator."
Referral marketing is indeed an art form consisting of indirect and direct means to communicate from one person to another. It is a means by which to express the emotion and passion behind WHY you do what you do to those who can best refer you business. It begins in the mind of the creator (YOU) and filters down to those who will share your message with others.
So think about it:
How passionate is your message? Does it contain your emotion? Will people care enough when they hear it to pass it on to others?
What direct means do you use to develop your word of mouth marketing team? Personally, my direct method includes meeting regularly with my referral partners. I am currently setting up meetings with them to learn their 2008 goals in order to help them accomplish those goals. I know the value in helping a referral partner to meet their goals. I will actually go so far as to include a goal in my business plan that addresses how many referrals I want to bring to each of them this year.
Every day I practice this art form in order to master it to the best of my abilities! Are you planning to master this art form and reap its benefits or are you satisfied to remain a starving artist?
1 comment:
I love the analogy to art. It is so easy to get caught up in the features and facts of what we do that we forget to let the passion show. This is a great reminder of allowing the passion to show, and how to put that passion to practical use!
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