Thursday, January 31, 2008

Referral Marketing: A Labor of Love!

It's been a tough week as I've been nursing my sick elderly dog through a rough patch. If you're a pet lover, you can appreciate the added stress of knowing that sooner rather than later, there will be a time to say goodbye. For now though, nursing her and keeping her comfortable is truly a labor of love. The focus is on giving back to her the same loyalty she has given over the last 15 years.

It's amazing that even in all of this, there's a correlation to referral marketing. Referral marketing is indeed a labor of love. It takes alot of giving in order to begin to see the fruits of your labor. And, I find, that the closer the relationship, the more willing you are to give. Those people come first in your referral marketing efforts ... and they should.

Be sure to give back to those loyal relationships with the same loyalty that they deserve.

1 comment:

Unknown said...

It is sad that our pets grow older faster than we do. Kalar is such a nice dog. I hope she is feeling better.