I'm sitting in a friends writing studio surrounded by hundreds of books on American Literature and history. One title strikes me as an interesting topic ... "The Call to Seriousness" by Ian Bradley. Now, I have no idea what this book is about , but the title is intriguing. This is what it brings to mind ...
Organizing a word of mouth marketing campaign that actually works well enough for you to completely eliminate cold calling takes "a call to seriousness". It takes a commitment to implementing a new system into how you do business. It takes a seriousness towards networking with your referral network to produce results. It takes a seriousness towards building solid relationships that are mutually beneficial and profitable. It takes a seriousness towards dedicating the time it takes to make it all work and work efficiently.
If you are prepared to accept the "call to seriousness" that is required for word of mouth marketing, you will not be disappointed. You will be rewarded with increased business referrals, shorter sales cycles, and more free time in your schedule. I know plenty of people who have accepted the "call to seriousness" and see measurable results.
If you care to share some of your results ... please do so.
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