One way windows ... just like the ones on the police shows where the guilty party can't see the other people watching them while their being interigated. One way windows are also used in marketing tests so that a business owner can see the reactions and impacts of their proposed products on their target market.One way windows are a bit scary for a business owner! Imagine being able to be a fly on the wall to listen and observe what your customers are actually saying about you ... and they never know you're there! Think about what you might hear or see. Think about what perceptions you are creating. Think about the image and brand you are creating ... whether you intend to or not!
One ways windows are scary because they reveal the truth ... and it you're not open to it, it could hurt!
One of my Certified Networker graduates, Brian Panachelle, owner of BP Insurance, told me this week that he sent out an email to many people and asked them one question: "When you think of me, what one word comes to mind?" He got an assortment of responses that differed based on how well the person knew him personally. He liked what he heard, but then came the hard part ... what image is this creating for his business? How can he take this information and use it to benefit his word of mouth marketing campaign?
What kinds of responses would you get if you put out the same question to your family, friends, clients, and associates?
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